Management of enterprise brand development (on the example of MAKOSH MINERAL LLC)

Abstract

In the master's work, in accordance with the outlined tasks, the theoretical principles of managing the development of the company's brand were considered, in particular, the essence of development, branding and brand platforms. An analysis of brand development management of MAKOSH MINERAL LLC was performed. Scientific and practical recommendations have been developed in accordance with the prospects for the development of the mineral fertilizer market.