Evaluation of marketing effectiveness in the field of small business

Abstract

This work examines the peculiarities of marketing activities in the field of small business. The theoretical aspects of modern marketing in the automobile market are determined. Methodical approaches to evaluating the effectiveness of marketing activities are considered. The organizational and economic structure of the enterprise, its marketing support and the effectiveness of its marketing activities were also analyzed. Areas of improvement of the marketing activity of Avtovinn LLC have been determined.