Application of the marketing management system in forestry entrepreneurship

Abstract

The purpose of the research qualification work is to analyze and evaluate the marketing management system at the enterprise «Nemirivskyi Rayagrolis State Enterprise» in order to improve efficiency and competitiveness in the field of forestry. The study includes an analysis of the modern understanding of marketing management, features of forestry, methodological aspects of the implementation of marketing management, and organizational and economic characteristics of the enterprise.
The object of the study is the application of the marketing management system at the enterprise «SE Nemyrivskyi Rayagrolis» in the field of forestry.