Marketing management at the enterprise using modern information technologies

Abstract

In the master's thesis, the processes of marketing management at the enterprise using modern information technologies and the development of recommendations for improving the management system of marketing activities on the example of TOV «Energobudivelnik» were investigated.
The theoretical foundations of marketing management at the enterprise using modern information technologies are studied. In the process of research, the genesis and essence of marketing management were determined; the peculiarities of the application of modern information technologies for marketing management at the enterprise are determined.