Social Media as Communication Tool for Political Campaigns in Ukraine during a Full-Scale War

Abstract

The study is devoted to determining the features of social media as a communication tool in political campaigns in Ukraine during a full-scale war. The purpose of the research is to analyze the peculiarities of the use of social media in political campaigns of Ukraine and the world. To achieve the goal of the research, the following methods were used: systematic, comparative, graphic, statistical, computer analysis, generalization. The scientific novelty of the study consists in determining the role of social media as a communication tool in the framework of political campaigns in Ukraine during a full-scale war. The theoretical value of the work consists in clarifying ways to find out the preferences of the electorate by using the Google Trends technology. The practical value of the research lies in determining the methods of political communication during a full-scale war.