Formation the image of a «rival country» in the context of armed conflict

Abstract

The research is aimed at understanding the mechanisms of creating an "enemy" image in the context of modern geopolitical conflicts, as well as the possibility of changing this image during the conflict and its implications for international cooperation. The study includes the analysis of influencing factors such as media, political statements and socio-cultural contexts on the formation of stereotypes and identification of the opponent (using the example of UkrainianRussian relations).