Marketing policy for the development of new products on the example of PRAT «Kozyatynsky meat processing plant»

Abstract

The master's thesis explores the theoretical foundations of marketing policies for the development of new products in the meat industry and identifies ways to enhance the effectiveness of the marketing policy of PRAT «Kozyatynsky meat processing plant» in developing and supporting new products in the market. The analysis includes the market situation in the meat industry, competitive positions of PRAT «Kozyatynsky meat processing plant» organizational-economic characteristics, and an examination of the marketing policy for developing new products.