Improvement of marketing activities based on Internet technologies

Abstract

In the qualification (master's) thesis, the means of improving marketing activities based on Internet technologies at the enterprise were investigated. Theoretical aspects of Internet technologies are defined. The organizational structure and financial indicators of the company under investigation were analyzed in detail. The influence of Internet marketing technologies on the effective operation of the enterprise "Prommarket-VI" was also analyzed. Ways to improve the marketing strategies of "Prommarket-VI" PE were determined.