Development of an ecological marketing program

Abstract

The work examines approaches to the formation of environmental marketing strategies and their implementation at enterprises of Ukraine and "MEDHAUS SVIS GMBH" LLC in particular. The expediency of new environmental strategies is proposed and calculated. Risks and possible problems related to them are identified.
The main scientific result of the study is the development of a number of marketing recommendations for the distributor company in order to improve the environmental image. The economic feasibility and possible risks of the proposed recommendations are calculated.