Marketing Management in an Enterprise Using Modern Information Technologies

Abstract

The master's thesis delved into a comprehensive study of the role of information technologies in enterprise marketing within the context of economic digitization. Special attention was given to the case study of the beauty care store "Beautyspace_vin," providing recommendations for the enterprise's marketing department based on its needs and peculiarities. The third section unveils the internal marketing operations of the "Beautyspace_vin" store, featuring an analysis and proposed strategies for further development.