Marketing tools to increase the tourist attractiveness of the region

Abstract

The master's work deepened the scientific and theoretical principles of using marketing tools to increase the tourist attractiveness of the region. Recommendations for the promotion of tourist facilities and improving the tourist image of Vinnytsia region have been developed. It is also proposed to implement the project «Silver Guralnya Spring», aimed at creating a new recreational area and, accordingly, increasing the tourist attractiveness of the region and its competitiveness in the tourist market