Specifics of a Political Actor’s Media Reputation Formation during the Martial Law

Abstract

The theoretical section examines scientific works on the topic of political reputation and methods of its analysis in online media, as well as offers its own criteria for evaluating the media reputation of a political actor, such as «the number of mentions in all-Ukrainian media», «the number of mentions in news telegram channels», «popularity of queries in Google Trends», «rating in sociological surveys». In the practical section, the media reputations of Oleksiy Arestovych, Vitaly Kim, and Kyrylo Budanov were analyzed according to the proposed criteria.